Ready for some good news? Here it is: if you’re alive on this planet, you were not only destined for greatness, but you were given a promise…
You were BORN TO MULTIPLY.
What does that mean? It means you were meant to live a truly fulfilling, abundant life. And that starts with understanding the gifts God gave to you when you entered this world…Your Bankable Purpose.

Why should you listen to me?
Well, 20+ years ago, my husband Rob and I were completely broke and swimming in credit card debt. I was an accountant and knew how to crunch numbers, but I was CLUELESS when it came to wealth creation.
That is, until I met a man who would become my first real mentor, and he taught us to use what’s in ours hands to create Revenue Rivers in our life. To us, it was revolutionary thinking...
 I thought I had to win the lottery or inherit a bunch of money to start my wealth creation! I laugh about it now...

So now I'm handing over everything I've learned to you. Because guess what? That's my Bankable Purpose! And it gives me so much joy to lead others to theirs.
That's why in my exclusive BORN TO MULTIPLY mentoring program, I will be mentoring you on a journey to identify your greatest gifts, passions and talents and turn them into Revenue Rivers of your own.
You'll learn that multiple Revenue Rivers can absolutely set you free from debt and create a foundation for creating true wealth and financial freedom in your life when you put in the work*.
Doing this in my own life set us on a path to creating great wealth, but it had to start somewhere! You don’t have to worry about how you’ll get to the end, just make a start.

Every other week, you’ll get a BTM lesson made up of one or more videos that focuses on
your Ultimate Money Mindset and your Bankable Purpose.

There’s nothing worse that putting in all of the effort to build a business and then realizing it wasn’t the right one for you, that you’re drowning, bored, uninspired or that you're over it.
When that happens, it becomes nearly impossible to take it the next level.
In Module 1, you’ll learn how to purposefully design your Life and money around what makes your heart sing.
That's why Lesson 1 is about getting LASER FOCUSED around the things that are important to you. You can come up with a million ideas, but you can NOT build a million revenue streams.
Let’s connect you to your core, your ambitions, and the ways we can make your life amazing so you can always make decisions based on your PURPOSE.

In Lesson 2, I’m going to dive deep with you to uncover what you already have in your hands that can be leveraged to build money streams.
I’ll give you my best testing tools to discover your strengths, discover how you’re wired, and what you know to be true.
You’ve already had clues as to where money opportunities are hanging out in your life (loves, passions, obsessions) – let me help you focus and turn them into MONEY OPPORTUNITIES.

I call Module 3 the Wealth Lab, where you'll start taking some action steps, such as...
- Deciding what business to start
- Bringing you back to your focus and core ideas that will fuel your Bankable Purpose
- Designing a business around your purpose, loves, passions, obsessions
- Researching to find out if what you have to offer is needed in the market and how to position it
- Uncovering how to use your gifts to increase your income
We'll also answer questions like, how far can you see into the future? Where could you REALLY take this?
You don’t have to have the entire business of 5 years figured out–just the first step!

Module 4 is where we handle the details of your business.
I'll guide you step by step as you learn...
- How to pinpoint the IDEA that creates a Revenue River
- How to verify your market (has it been done?)... but you'll also learn the real verification comes in your commitment AND your first dollar
- How to use YOUR GIFTS to make money
- The difference between offering a service vs. product - which one is right for you?
- How to see money where others have seen it... and how to see money where others have NEVER seen it
- And the simple method to literally transfer your gift into money in your bank account

It's true...
Wealthy people do life and business differently than the poor and middle class.
In Lesson 5, I teach you wealth business practices, the Daily Purpose Rituals and wealth habits that will take you from beginner to Wealthpreneur®.
We’ll create a roadmap to help you navigate when you get stuck and set up a tracking system so you know you’re on the RIGHT TRACK!

What most people forget is the path to success isn’t brand new.
Millions of people have already paved the way!
In Lesson 6, we explore how to set up your Wealthy Tribe that will help pour into you, give you mentorship, and help you cross the finish line.
You absolutely need to surround yourself with people who are further down the path than you and in this lesson, we explore how to quantum leap your success by creating a Wealthy Tribe of advisors.
PLUS, You’ll Get Access To My Million Dollar Bankable Purpose Resource Center!

In this module, you’ll go in depth into one of the most important pieces of building an amazing business and it’s one of the Foundational Pillars – The Ideal Client.
ALL aspects of your business, from your coaching, signature talks, your products, programs, your sales, marketing– the very fabric of your business, is influenced by your Ideal Client.
This is where most start ups fail because they are not able to clearly define their ideal client or customer avatars. Customers congregate in different places in the marketplace and once you know who your ideal client is, you can them identify where your ideal client is located in the marketplace and build from there.
The Born to Multiply® Bankable Purpose Program isn’t just a program, it’s a SYSTEM that should be applied to your business each and every day. Defining, clarifying and growing your business is an iterative process and the principles taught in this training will be helpful to revisit at various points throughout the evolution of your enterprise.

In this module, LaShawne teaches the formula for developing simple yet powerful messaging that connect with the pain and pleasure of your ideal client. She covers distinctions such as ‘Your XYZ’, ‘What I’ve Found’ and ‘Your Story’ all of which, combined, make for a powerful introduction to you, your brand and your products and services.

In this module LaShawne will help you define your Proprietary Methodology – how you do what you do. Most entrepreneurs make the mistake of thinking that they don’t do anything ‘special’ when in fact each and every one of us has a unique TAG that was deposited into us before the foundations of the world that helps us be able to approach and service our clients in the best way. Spending some time appreciating HOW you do what you do will give you great insights into what makes you different and you may even find that there are elements of how you do what you do that you weren’t even aware of. This module will help you uncover and define what you offer, how to create Godfather Offers, building your value pyramid, you will learn the perfect launch strategy for profits, value-based pricing and so much more.

In this module, LaShawne teaches the formula for developing simple yet powerful messaging that connect with the pain and pleasure of your ideal client. She covers distinctions such as ‘Your XYZ’, ‘What I’ve Found’ and ‘Your Story’ all of which, combined, make for a powerful introduction to you, your brand and your products and services.

Selling is the most important and most avoided aspect of entrepreneurship.If it’s not making money, it’s not making sense. In this module you’ll learn why selling should be embraced as the greatest tool for making an impact and providing value to your potential customer, and how to step into the sales environment with a powerful script that allows you to be authentic and in total service to your customer, while making the exchange for the sale. All this is done without being pushy, salesy, or untrue.

LaShawne shares how to leverage everything you’ve built up until this point in the Born to Multiply Program to create all of your marketing materials. Sometimes it feels like there’s so much to do in our businesses, but the truth is that once you create your Core 4, pretty much everything else is a simple re-purposing of your core messaging and training so you are not on the wheel of constant creating.

In this module, LaShawne teaches the importance of creating a high value lead magnet that converts the people who are just interested into the clients that are committed to your brand and business. A lead magnet is almost always the beginning of a more extensive market automation campaign and is the key to building a list of interested and engaged prospects. This allows you to make money while you’re sleeping.

As one of the nation’s leading experts on the art of activating wealth potential, Financial Architect, Entrepreneur and Chief Financial Officer, LASHAWNE HOLLAND is Founder The Wealthy Leaders Institute and Chairman of LaShawne Holland International® (a dba of Holland & Holland Enterprises, LLC).
She is author of Born To Multiply, and founder of The Wealthy Revolution Live Event™ and The Money Made Easy Masterclass Network™.
As a revolutionary and inventive woman in the world of personal finance, she is also President of Finergy, Inc., a financial services company, and the owner of
Holland & Holland Enterprises, LLC – a full-service wealth activation company responsible for educating, empowering, and elevating the personal currency mapping of women of means in the marketplace. She is Founder of the Wealthy Revolution Live Event, an annual women’s wealth development summit.